Blogging is a great way to earn income and promote your business, or simply a place to discuss your passion.
If you do at least these three things, you can have a super successful blog. You can have a blog that attracts an audience who wants to read what you have to say and get your advice, and who regularly comes back for more.
All successful bloggers have three things in common:
- They post blogs regularly
- They post unique content
- They post audience-centric content
One way to maintain blogging is to create a blog publishing calendar. A blog publishing calendar will keep in mind important upcoming events, product launches, and other issues, which will help you work in advance to keep your blog full of interesting and relevant content.
To create a blog publishing calendar, you first need to make some determinations:
How often will you blog?
First determine how often you plan to publish a blog post. It can be daily, weekly, or your choice. This helps you know how often you will need to write blog posts, and when you will need to publish them or schedule them.
What are you blogging for?
Write something different for your audience so that you know who you are writing a blog post for. If you are ready to write, you can see these personalities, helping you to stay better focused.
Which blogging categories would you use?
Depending on your niche, you will need to choose some categories that will run when posting on your blog. Spreading out categories can help you come up with more interesting content. For example, if you have a blog about Labrador Retrievers, some categories that can be saved are Labs, Feeding, Exercise, Training, Chocolate Labs, and so forth.
Are there any upcoming events or product launches?
Do you have any upcoming events related to your niche? For example, is a conference taking place, or are you (or someone else) launching a new product that is perfect for your niche? Keeping these dates in mind can help you create content that will entice readers to purchase items at launch.
Once you determine this information, you can start brainstorming content ideas to match upcoming events, product launches, and industry news. Between those types of blog posts, you can put other types of posts such as educational, informative, interesting, and fun blog posts.
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